Facebook Marketing: A Comprehensive Guide for Beginners

What Is Facebook Marketing?

Facebook marketing is a catch-all term for the different ways you can market your business on Facebook. It includes:

• Facebook Ads
• Business Pages
• Facebook Marketplace
• Facebook Groups

There’s a marketing strategy for every budget, whether you’re looking for a free social media marketing solution or you want to set aside a regular sum for paid Facebook Ads.

Why Should You Use Facebook Marketing?

Firstly, over 90 million businesses are already on Facebook. Around 1.88 billion users access Facebook at least once per day, and at least 17 percent of users join Facebook to connect with brands and products.

In other words, businesses are actively pursuing customers across this social media platform, so it makes sense to build your own presence there.

Types of Facebook Ads

Facebook lets you choose from four main ad types.

Image Ads

Static image ads are ideal for driving traffic to your website. They must be in JPG or PNG format, and the headline shouldn’t exceed 40 characters.

Video Ads

With video ads, you can showcase a product, promote customer testimonials, or boost your brand. Video posts, in general, have a 6.09 percent engagement rate on Facebook which is impressive, but you’ll lose viewers if it’s a poor-quality video with an unclear message.

Carousel Ads

With carousel ads, people can scroll through a host of images to see the same product from multiple angles. While this is great for e-commerce, carousel ads aren’t ideal for showcasing different products or listings e.g., properties in real estate marketing

Collection Ads

Image collections are great for showing products in your e-commerce store but as with image ads, you’re limited to a short headline and a 125-character primary message, so they’re not suited for conveying much information.